you need accounting background
need to check and calculate the AEO ratios(ROCE/RNOA etc—which are reformulated ratios in excel)
Identify the two companies’ similarities and differences
compare and contrast the ratios before and after reformulation
what are the main drivers for the company （AEO）
compare ROE VS ROCE ROA VS RNOA PM VS NOPM AT VS NOAT
what results tell you about return on operating activities/assets vs financing activities/assets
discuss how it will be impacted due to the difference in strategy and structure between AEO VS NIKE
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