1. Choose one of the charitable organizations from the list provided on Brightspace. Research the

organization and its charitable goals. Find out what problem this organization aims to solve and

what future fundraising events it has scheduled.

2. Using the AIDA strategy in Chapter 10, draft an indirect strategy memo to Ms. Horowitz persuading

her to donate custom compact umbrellas as giveaways for your chosen charity’s fundraising event.

3. Revise your draft(s) to ensure your message follows the instructions given here, in your COMM

class, and on the checklist on the reverse side of this page.

4. Save and submit your assignment to Turnitin as a Word document

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