Do What You Like, Like What You Do: Bert Jacobs at TEDxBeaconStreet (13:26) Instructions After viewing the TED Talk by Bert Jacobs, write an analysis of how the Jacobs’ have purveyed their love for optimism into a brand that meets a deep-seated consumer need. Discuss how their marketing promotions support their brand. Your paper should be a minimum of one page. You must cite at least one source in the body of your paper and provide a full citation using APA format.

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