Assignment Content

  1. Resource:
    Marketing Lemonade (Part 1) Grading Guide

    Scenario: Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market.

    Your marketing team’s mission is to prove the company’s goals will be met by providing research, strategy development, and the reason why this form of the product is viable. For this part of the project report on the following:

    • Target market
    • Product’s definition to the target market
    • Viable pricing strategy
    • Brand’s position in the competitive environment

These are the two questions i need answered

  1. Complete the chart in a total of no more than 90 words to compare your company with industry competitors
  2. Define the pricing strategy in no more than 90 words that you will use for the introduction of the product

The name of the company is: Nachimoto Pvt Ltd

Lemonade definition

The variety of lemonade beverages the consumer has known is a variety of sweetened or unsweetened juices sold throughout the world. For many years’ consumers have known this taste and Nachimoto Pvt Ltd intends to bring in new wave in the taste of lemonade in the twentieth century. This new lemonade contains all the qualities of the old lemonade consumers have known but with a subtle kind of sweetness because a low sweetener “honey” has been added as the sugary aspect of the lemonade giving it a taste which has never been captured. With so many different sporting events in the communities we live, the target market is the youth and adults who accompany them to these sporting events.

The packaging is eye catching bright and colorful with a picture of the shining sun and a sweat drenching hockey player male/female sipping a drizzling ice-cold lemonade. Packaging is in various sizes and allows consumers to buy in singles, sachets, 6 and 12 bottles similar to Gatorade. For convenience the sachets include drinking straws and packaging is insulated allowing the drink to stay cold for at least an hour when out in the open which on its own is a game changer, adding value and differentiating our brand from competition.

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