familiarize yourself with the CASE STUDY 4-2 tagged Social Networking: How Does IBM Do It? You can thereafter discuss and give answers to the following questions based on the case study:

1. How might My developerWorks leverage changes in the way people work?

2. Why do you think Alice Chou carefully monitors the My developerWorks site? What would be an example of an insight she would gain from the data she’s collecting?

3. Why do you think Alice Chou thinks a rewards program is necessary for My developerWorks because so many profiles have already been developed. Do you agree that a reward would be necessary?

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