Using the same organization and the lemonade drink from the Week 4 Learning assignment, develop an analysis for the bank. The bank will be using this information to make their final decision on how, and if, to fund your company’s new and unique lemonade. Through your research, you have found that the bank you will be presenting to is favorable of socially-conscience companies that support local charitable endeavors. Develop a minimum 350- to 525-word analysis that include the following: Select four of the following methods and explain how they should be used by your company to align best with your target segment and product definition: Advertising Public relations Traditional Digital marketing New Digital marketing techniques (describe) Direct marketing Event marketing Outdoor Advertising Select two of the following forms of sales promotion to promote your product and explain the reasoning for each of your choices: Coupons Deals Premiums Contests Sweepstakes Contests Samples Loyalty Programs Point-of-purchase displays Rebates Discuss ways you can demonstrate to the bank that this company is a socially-conscience organization and will be involved with local social endeavors. Discuss how your company could expand into the global market. Examine promotional methods that could be used to market your lemonade globally. Examine any ethical or moral issues you may encounter while developing and utilizing the various forms of sales promotion. Week 4 below to show assignment and grading from professor. Simply Lemonade- A Lemonade that has been reported to taste more like lime and have a tartier taste. (“Taste Test: Ready-To-Drink Lemonade”, 2011). Our companys lemonade is made with fresh lemons and other fruity flavors for a fresh healthy lemonade. Minute Maid- This lemonade was reported to be perfectly blended but were still reported as bland. (“Taste Test: Ready-To-Drink Lemonade”, 2011). Our company blends our fresh lemonade with other fruity flavors for a nice sour taste added with vitamins for an added health boost. Natalies Hand-Crafted- Reported as sweet but doesnt seem fresh. (“Taste Test: Ready-To-Drink Lemonade”, 2011). The above designates the above brands taste weaknesses and can be significant. But, the Team must also report its nutritional and ingredient strengths and weaknesses as compared to Super Flight. 0.800 Our company prides itself with its fresh lemonade and fruit juice blend that is carbonated giving it that little extra fresh crispy taste. This hints at Super Flights positioning in terms feature and benefits, value added and competitive edge. However once again, I refer the Team back to Part 2 to understand how this positioning can be strengthened to more clearly differentiate the brand from the competition. Define the pricing strategy in no more than 90 words that you will use for the introduction of the product. We believe that the best pricing strategy for our lemonade at launch to be penetration pricing. With penetration pricing, prices will start low with little profit margins to attract new customers and gain market share value. This should in turn raise awareness of our new lemonade and raise sales volume, while also creating lower production costs and higher inventory turnover due to the increase of sale and production. This makes good sense. The considerations can be this: If the Team is convinced the product is addressing an unmet need for which there is no direct competition and for which robust demand is anticipated, then a skimming pricing strategy is advisable. However, the Team has determined the product will be introduced into a competitive marketplace wherein a penetration pricing strategy that aims price at the middle of the market can be implemented to encourage trial and brand-switching. 1.000 Discuss in no more than 90 words the maturity life cycle stages of your product. Stage of Maturity Life Cycle …
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