After reading the (RED) Case in your text, address the following: The case demonstrates how (RED) created a brand that is known for doing great things and inspires partner companies to participate. Imagine that you are writing the first section of a brand book for (RED). Using the Sesame Street Brand Book excerpt on page 201 of our textbook, write a similar statement for (RED). Check-out the (RED) website at to learn more about this fascinating organization before writing your response. Keeping a “level playing field” for all, your journal entry must be between 300 and 400 words in length. Please plan your response before writing your submission. Submit your completed journal to the TurnItIn submission link below before 11:59 p.m. on Sunday

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