Read Ch5 . There are 3 Questions: Put the Questions on top of each one. Have to make it good. 200+ words 0–No summary or summary is not on topic. 0.5–On topic with no reference or connection to the week’s readings. 1–On topic and includes a reference to the week’s readings. 1. How might an administrator help inform his/her staff on the importance of community relations? 2. What steps might be taken with all members of a staff to discuss and model effective messaging for students, parents, community, etc.? 3.You have been asked to give a workshop to new school board members on their role in schoolcommunity relations. What points would you cover in your presentation? Chapter 5 Administering the Program After completing this chapter you should be able to ? Distinguish the key organizational and administrative structures that characterize successful programs. ? Identify the roles boards play in contributing to schoolcommunity relations success. ? Identify the roles administrators play in contributing to schoolcommunity relations success. ? Define the standards for education public relations practitioners. ? Outline methods for delivering training and support to staff to foster the development of skills essential to their communication roles. Setting up a schoolcommunity relations program means paying attention to organization and determining who is responsible for what. What is the role of the board of education? What do the superintendent and the administrative team need to do? How about the person appointed to be in charge of the operation? What kind of organizational plan will be developed? Which administrators and supervisors are responsible for which parts of the program? How much money will be allocated to the schoolcommunity relations effort? An important component must be clearly outlined: the role of teachers and support staff. THE BOARD OF EDUCATION Board members must constantly remember that the schools are owned by the people: taxpayers. The community expects the children sent to the schools to learn effectively, and the community members pay the bills to keep the schools running. In most districts, people elect representatives to govern the schools they own. They should, therefore, be kept informed on a regular basis about how money is being spent and how effective the education being provided is. How people feel, what they believe, and how they act toward the school, its officers, proposals, and programs can be summed up in the term public opinion. Public opinion is that intangible but powerful force in American life that influences all that is done in public affairs. A school board must know something about the nature of public opinion in order to run a good school system. If it fails to do what the public wants, sharp criticism follows. If it moves too far ahead of public opinion, it invites opposition. If board members confuse their own interests with those of the public, they often stir up resentment and conflict. Every school board constantly faces the task of trying to satisfy all the people and groups in the community. This can never be done. Nonetheless, the board can be better prepared for reactions of various constituencies if it constantly measures public opinion and anticipates those reactions. Board members must recognize that the board is always subject to criticism by diverse elements of the population. Many people see the schools personified in the board members themselves. Because the board is the governing body, the public often judges the school system on the manner in which the board conducts itself. Therefore, in its relations with the public, a board has a number of important responsibilities. Policy The first thing that must be done before a program can be built is for a board to adopt a community relations policy. It is essential that this be put into writing and made available to the public and the profession; it puts a board on record as wanting to make education a …
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