You are to write a 2-page position paper. Conduct a SWOT analysis* of that company http://www.saudiaramco.com/en/home.html ( read about it) . Use the SWOT to illustrate your position. Explain the insights / conclusions you derive from the exercise. Said another way, you are to direct your position / ‘theme or thesis’ on the Strengths / Weaknesses / Opportunities / Threats facing your Company / Brand by using a SWOT analysis as the genesis of your thought-process.
What interests you about them / it? Is there a point-of-curiosity that you have and would like to share with your marketing colleagues? Is the company / brand enjoying some unique success? If so, what is it? If not, why not?
Take a position / a perspective and write your draft (3-4 paragraphs). Then, do your SWOT to validate, clarify your position and/or perspective. Remember, taking a SWOT approach may go the other way ’round. That is, doing the SWOT first, then writing the paper.
Don’t forget to cite or footnote any source material you might use.
(( you have to do the writing in one page, and the other page you need to draw a SWOT analysis like the file attached. ))
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