Individual Report Read and use the following case study to complete the tasks. Valentinos CASE STUDY The following information was gained from an interview with Rodolfo, MD of Valentinos, a highly successful Personal Introductions Agency. Although they have been very successful and have made major investment in the Internet, they are becoming increasingly worried about their market share and continuing profitability. They have asked you to advise them on their strategy and how they might further use technology. Their current technology was at the cutting edge 10 years ago but a lack of recent investment in this area is beginning to worry their senior management. There has always been a need for matchmakers throughout history, in all levels of society – Valentinos has successfully filled this role since 1976. There are over eight million single men and women in the UK between the ages of 18 and 64, so it might be thought easy to meet someone special. However, people usually only meet at work or within the confines of their social circle and even though they may have an interesting job and a busy social life, the perfect partner could still be difficult to find. The quality and integrity of the introduction agency is very important. How established they are, how they will respect privacy and how they will provide value for money. In terms of cost, service and the number of people you can meet, Valentinos claim to provide the best value for money at £150 for one year’s membership. Carefully selected by Valentinos, these people will already have many things in common. Whether clients are looking for friendship, love, marriage, or just want to get out and meet new people, Valentinos will help start off on the right track. Most of their new applications come from advertising, which is one of their major outgoings. They advertise in newspapers, magazines and on public transport. Valentinos have over twenty telephone lines and many qualified personnel and are always ready to talk to clients and offer advice. The Valentinos system has been developed over the years to provide a comprehensive and efficient service. They operate by telephone and post and increasingly by e-mail. Valentinos unique combination of modern technology coupled with the personal touch has made them the world’s leading and most popular agency of its kind The Valentinos service is, of course, completely confidential. They apply the strict rules of the Data Protection Act, so a name will never appear on another company’s mailing list. They take great pride in their reputation. Clients can request as many introductions as required and, for reference, on each provide a copy of the information held about them. Without charge, and at any time, clients can change any of their details or requirements to ensure that they get the most compatible matches. Valentinos experienced staff are always available to help and advice in any way they can. If, on any computer list, the client gets fewer than three introductions the next list is without charge. They can ask for just their address, telephone number, or both to be given out, and on each computer run Valentinos will automatically print out the names of the people who have been given their details since the last run. Valentinos is a computerised matching service, which covers the whole of the UK. To become a member, applicants need to complete a comprehensive questionnaire, which they receive in their initial information pack. The questionnaire asks a number of questions about the person and also, about the type of person they wish to meet. They are asked to indicate the areas from which they would like their contacts to come. Once Valentinos have received the completed application form, the details are entered onto computer, which then matches the client with the six most compatible members in the area chosen. It is then up to the client to contact their matches by letter, telephone or email. The proportion of …
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