1. Your textbook identifies five reasons why public relations practitioners should be strong writers. Can you think of two more reasons why this could be true?

2. What are two ways to improve your writing skills?

3. What is snackable content?

4. Think about the best paper or essay you have ever written. Now suppose you were asked to publish it online. What kind of images or other multimedia elements would you add? Identify at least two elements, and explain how you would produce them or get permission to do so, if someone else produced them.

5. What Advertising Value Equivalency? Is it a good measurement, or not?

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