Please write a report based on the case.
CASE: Eli Lilly case (Harvard coursepack) – What went wrong, why, and what they should do in future? How do concepts of “Shifting Basis of Competition” (new reading), “Value Networks” (previous readings), and resistance to changing business models (previous Kaplan Ch. 3) explain what happened? Do you think Eli Lilly was getting “netflixed?” How would Adams recommend Eli Lilly should act ?
750 WORDS MINIMUM, 1250 WORDS MAXIMUM. （1000 words best）. IMPORTANT TO FOLLOW THE INSTRUCTIONS &“GUIDELINES & CHECKLIST FOR CASE ANALYSIS DOCUMENTS
I have attached the cases and requirements to the link.
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