CLA 1 Comprehensive Learning Assessment 1 – CLO1, CLO2, CLO3, CLO5 chapters 5, 6 (Goto-Market)

Deliverables for this assignment are:

1. vision statement

2. venture concept

3. positioning statement

4. develop a strategy for a distinctive brand

Now that you have laid the foundation for your new business venture and completed the beginnings of your business plan, it is time to complete a vision and venture concept for your new business venture. Using the textbook and other resources, develop a well-structured vision statement. This statement of vision should depict the direction and ultimate goals that the venture will follow. In addition, and using chapter 7, construct a venture concept for your new business venture. The venture concept will demonstrate what differentiates your business venture from the competition in terms of solutions and meeting customer needs and how you will compete.

Once you have completed your vision statement and venture concept, the next phase in the business plan is to provide specific details pertaining to the strategy for positioning and branding your new business venture so you can Go-to-Market. This involves investigating, developing, and articulating your positioning on functional, emotional, and social dimensions that will provide a competitive advantage over the competition. (3 to 4 pages). During this phase of your business plan it is necessary to develop a positioning statement for your solution(s) and venture. Subsequently, please develop a strategy for bringing your intended positioning to life with a powerful, unique, and distinctive brand. Once you have completed the Go-to-Market portion of your business plan, it is time to make sense of your business venture by constructing your business plan that you have completed thus far, this is referred to as the front-end of your business plan. This should include your business model & financial goals (PA1), market analysis (PA2), solutions for products and services (PA3), and your Go-to-Market plans (CLA1); develop a paper outlining in detail your business plan thus far. (11 to 15 pages).

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