1. Define what a cause-marketing campaign is and then research to find a current, effective cause-related marketing initiative. Describe why you think it is effective and how it meets the cause related marketing criteria?

2.Share an example of a product or service that interests you as a customer. What attributes of this product are most important to you? Does what the company that produces this product does or says mater to you? Why or Why not? What would make you decide to purchase this product? What will keep you from purchasing this product? Do the company’s ethical choices matter to you?

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