THIS EXAM MUST BE DONE ON YOUR OWN!! IF YOU HAVE QUESTIONS DO NOT ASK CLASSMATES CAL ME.

MIDTERM EXAM – MKT 359

All answers must be typed using Times New Roman Font. The questions must be included on your paper. All answers MUST be written using college level critical thinking skills. (5 points)

Ceja Vineyards: Marketing to the Hispanic Wine Consumer?

  • What has made Ceja Vineyards successful to date? Discuss both favorable and unfavorable factors. (15 points)
  • How likely is it that Ceja will be able to maintain its differentiation strategy in the future? Explain why or why not. (10 points)
  • What is the greatest challenge for Ceja Vineyards in the next 5-10 years? Be specific and explain why. (10 points)
  • What segmenting dimensions (behavioral, geographic, and demographic) will you use to identify and describe potential target markets for Ceja Vineyards? Justify your choices. (15 points)
  • Using the segmenting dimensions you described in question 4, describe in detail four potential target markets for Ceja Vineyards. (10 points)
  • Develop screening criteria using both qualitative and quantitative factors to evaluate the attractiveness of potential target markets for Ceja Vineyards. How will you measure the success of a segment? (15 points)
  • Make a recommendation to the owners of Ceja Vineyards on how they should move forward. (20 points)

PAGE 89 in the PDF attached

Looking for solution of this Assignment?

WHY CHOOSE US?

We deliver quality original papers

Our experts write quality original papers using academic databases.  

Free revisions

We offer our clients multiple free revisions just to ensure you get what you want.

Discounted prices

All our prices are discounted which makes it affordable to you. Use code FIRST15 to get your discount

100% originality

We deliver papers that are written from scratch to deliver 100% originality. Our papers are free from plagiarism and NO similarity

On-time delivery

We will deliver your paper on time even on short notice or  short deadline, overnight essay or even an urgent essay