Jetblue: Address the following points mentioned below in depth research paper:
III. Corporate Level Strategy Analysis for Jetblue
A. Identify corporate level strategy (i.e. related/unrelated diversification, vertical/horizontal integration, etc.)
B. Identify strategic business units/divisions
C. Analyze the relationship among the company’s businesses units/divisions
1. Do the business units’/divisions’ trade or exchange resources? Why? How?
2. Or, is the company just running a portfolio of investments? Explain.
IV. Business Level Strategy (i.e. cost leader, differentiation, focus)
A. Identify competitive strategies for each the business units/divisions.
B. Identify functional strategies that build competitive advantage through superior efficiency, quality, innovation, and customer responsiveness (Specifically: Finance, Operations, Human Resource Management, Marketing)
Write a scholarly paper of 5 pages in length (not including title and reference pages). Include resources.
✓ Use Times New Roman, 12-point font, double-spaced, with one-inch margins, with APA-formatted (references for all resources.
✓ Check and correct any spelling or grammatical errors in your document prior to submitting it for evaluation.
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