For this Assignment, you will complete the following:

  • After reviewing this video Porter’s Five Competitive Forces (Links to an external site.) (Video file, 13 min 11 sec), conduct a detailed Five Forces analysis for your assigned company(Jetblue). Your analysis should be thorough, incorporate scholarly research, and cover:
  • Please adrress five points in bold.
    • Corporate Threats of New Entrants
    • Corporate Threat of Substitutes
    • Supplier Power
    • Buyer Power
    • And, Competitive Rivalry

Illustration of Porter's 5 Forces

Illustration of Porter’s 5 Forces. By Grahams Child [GFDL ( or CC-BY-SA-3.0 (], from Wikimedia Commons

Your deliverables include:

  1. A 3 page written analysis; APA formatted MS Word document.
  2. Written evaluation for each force highlighted above. Justification should be supported by scholarly evidence (i.e. – peer-reviewed journal articles; 10K report, etc.).
  3. III. Corporate Level Strategy AnalysisA. Identify corporate level strategy (i.e. related/unrelated diversification, vertical/horizontal integration, etc.)B. Identify strategic business units/divisionsC. Analyze the relationship among the company’s businesses units/divisions
    1. Do the business units’/divisions’ trade or exchange resources? Why? How?
    2. Or, is the company just running a portfolio of investments? Explain.
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