Case 2: Search for Macro Data : 2 categories Sociocultural & Technological

An important class discussion is that macro environmental factors have important effects on firm strategy and performance. This case assignment is intended to help you begin to explore the macro-environment categories in more detail. Your assignment is to examine two (2) assigned categories (Sociocultural & Technological), identify pertinent data over the past three (3) years that explain how the categories described by the data has significantly changed, and then comment on how these changes affect the overall macro environment.

Macro Analysis – Potential Patterns

Increased interconnectivity:

Category

Data Suggestion

Context

Technological:

Rate of change in rate of U.S. internet or broadband adoption (2013-2016)

Either 2010-2013 data or data for China and India

Technological:

Rate of change in rate of U.S. smartphone or tablet purchase (2013-2016)

Either 2010-2013 data or data for China and India

Sociocultural:

Rate of change in Adoption of Social Media (in general) or specific platform (i.e. Facebook, Instagram) (2013-2016)

Either 2010-2013 data or data for China and India

Sociocultural:

Rate of change in benefits for extended families (2013-2016)

Either 2010-2013 data or data for China and India

Remember need three effect sets with context from across categories

Changing composition of U.S.

Category

Data Suggestion

Context

Sociocultural:

Change in growth rate for Women in Managerial position

Either 2010-2013 data or data for men in managerial position or women in other positions

Sociocultural:

Change in growth rate for women as head of household

Either 2010-2013 data or data for men as head of household

Sociocultural:

Change in growth rate for single head of households

2010-2013 data

Remember need three effect sets with context from across categories

Increased power of China and India

Category

Data Suggestion

Context

Technological:

Rate of change in rate of smartphone or tablet purchases in China and India (2013-2016)

Either 2010-2013 data or U.S. data

Technological:

Rate of change in rate of internet or broadband adoption in China and India (2013-2016)

Either 2010-2013 data or U.S. data

Sociocultural:

Rate of change in Adoption of Social Media (in general) or specific platform (i.e. Facebook, Instagram) (2013-2016)

Either 2010-2013 data or U.S. data

Remember need three effect sets with context from across categories

Important notes: Please remember that the macro environment is independent of firm or industry, so do not apply your answer to any specific firm or industry, or even mention a specific firm or industry. The data used needs to be from a reliable and valid source, such as Passport GMID, Census.com, or BLS.gov. Effect data should be expressed in terms of Compound Average Growth Rate (CAGR). The Blackboard folders for this course include primers and instructions for using Passport GMID, using other data sources, and calculating CAGR.

Writing Specifics: This paper should be three to five (3-5) pages, double-spaced, 12-point Times Roman, one-inch margin on all sides and written at a graduate level.

Suggested Outline:

I.Identify the assignment and the two categories you were assigned.

II.Briefly review the two sets of data you identified and express any effects in CAGR terms. You should focus on 2015-2018 data if available, and 2014-2017 data for any area where 2018 data is not available. Please cite your data sources.

III.Identify and explain the potential effects the two (2) data sets could have on the macro-environment in general. An example might be that if the U.S. 18-34 years old grew 0.4% CAGR, and that this slow growth rate may explain why economic growth has remained relatively flat despite.

IV.A conclusion which briefly (one paragraph) explores the role the macro environment plays in determining firm strategy and performance.

V.References (APA Style) to support citations in the paper.

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