Format: 2-3 pages double spaced, 12 point font. Do not submit more than 3 pages. Put your name on the paper.

Please bring a hard copy of your paper to class on 10/3.

Questions to address for Uber case:

  1. How did adding a cash-payment option benefit Uber in Africa?
  2. What adjustments did Uber have to make when it added a cash option?
  3. How could Uber-US use some of Uber-Africa’s innovations in its American business?
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