In a carefully crafted professional letter, write a rhetorical analysis of the article. What is the authors claim and purpose? How does the article use rhetorical devices to make an argument and convince the audience? Are there biases the audience should be aware of? You should end your letter with your recommendation on how your university should (or should not) use big data to impact a specific aspect of student success. Write a well-developed, thoughtful business letter in response to the scenario below. Scenario: A member of your University President’s Cabinet read an article from Educause entitled, “Using Big Data to Improve Retention and Graduation Rates” (“Using Big Data to Improve Retention and Graduation Rates” by Bill Schmarzo https://er.educause.edu/blogs/sponsored/2017/9/using-big-data-to-improve-retention-and-graduation-rates) and emailed it to the other vice presidents. Always concerned with enrollment, retention, student success, and graduation rates, they are considering how they may best use data in helping the university and its students.
Allowed resources
- One of these:
- “Colleges Mine Data on Their Applicants” by Douglas Belkin
https://www.wsj.com/articles/the-data-colleges-collect-on-applicants-11548507602 (Links to an external site.) - “Big Data’s Influence On College Admission Is Growing” by Willard Dix https://www.forbes.com/sites/willarddix/2017/12/27/big-datas-influence-on-college-admission-is-growing/ (Links to an external site.)
- “The New Tool Colleges Are Using in Admissions Decisions: Big Data” by Emmanuel Felton
https://www.pbs.org/newshour/education/new-tool-colleges-using-admissions-decisions-big-data (Links to an external site.) - “Walking into Big Data” by Felicia LeClere https://www.insidehighered.com/views/2013/08/19/essay-big-data (Links to an external site.)
- “Confessions of a Reformed Dataphobe” by Danielle Caldwell https://www.insidehighered.com/views/2017/01/23/academic-changes-her-mind-about-value-big-data-essay
As this is a formal letter, you should follow the conventions of a business letter shared in class. You will attach an MLA format works cited page that follows typical MLA conventions. Use Times New Roman 12 pt font. Use MLA style for your works cited page.
- “Colleges Mine Data on Their Applicants” by Douglas Belkin
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