Post your 75-150 word response to the question(s) below. Please, include in your responses, who you are responding to, any personal or professional experience lived in the past, or present, a question derived from your research to the class.
- How might your organization practice social responsibility? Provide examples of yours or any organization’s socially responsible participation, and discuss some ways to improve social responsibility within yours or another organization. (Use: Royal Caribbean Corp.)
2. Review the various jobs in the marketing organization. What areas appeal to you and why?
3. Explain the role of ethics in the service-dominant (S-D) logic of marketing
4. What are important trends in marketing practices?
5. What are the keys to effective internal marketing?
6. How can companies be socially responsible marketers?
7. What tools are available to help companies monitor and improve their marketing activities?
8. What do marketers need to do to succeed in the future?
References: Kotler, P.T. & Keller, K.L. (2016). Marketing Management (15th ed). Upper Saddle River, NJ: Pearson/Prentice Hall.
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