Post your 75-150 word response to the question(s) below. Please, include in your responses, any personal or professional experience lived in the past, or present and a question derived from your research to the class. Post your answers identifying a, b, and c in your response.

1. a) How is marketing management both an art and a science?

2. b) What marketing challenges are the marketing function facing today?

3. c) What marketing opportunities marketing professionals could seize today?

4. a) What are the key components of an effective marketing plan?

5. b) Why is the marketing plan one of the most important elements of the marketing process?

6. c) Who are the stakeholders engaged in the marketing plan?

7. Understand disintermediation (the delivery of products and services by intervening in the traditional flow of good). How have Google and Amazon disrupted not only bricks and mortar marketplace but internet marketing?

8. How does marketing intelligence (knowledge of your customers wants and needs) help drive marketing strategy?

References

Kotler, P. T., & Keller, K. L. (2016). Marketing Management (15th ed.). Retrieved from The University of Phoenix eBook Collection database.

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