This criterion is linked to a Learning OutcomeContent
10.0 pts
Excellent
Ad included the following: Job description • Location • Compensation and Benefits • Who/where to apply • EEO statement
7.0 pts
Average
Ad missed at least 1 of the following: Job description • Location • Compensation and Benefits • Who/where to apply • EEO statement
0.0 pts
Poor
Ad missed at least 2 of the following: Job description • Location • Compensation and Benefits • Who/where to apply • EEO statement
10.0 pts
This criterion is linked to a Learning OutcomeLegality/creativity
5.0 pts
Excellent
Ad contained: Legality • Did the ad use sexist language? • Were contents and specifications based on essential functions? Creativity • Would this ad catch your attention? • Was the correct medium used given the target market? • Was the medium used appropriately?
3.0 pts
Average
Missed at least one of the issues. Legality • Did the ad use sexist language? • Were contents and specifications based on essential functions? Creativity • Would this ad catch your attention? • Was the correct medium used given the target market? • Was the medium used appropriately?
0.0 pts
Poor
Ad did not follow legal and creative guidelines.
5.0 pts
This criterion is linked to a Learning OutcomeJob Specifications
5.0 pts
Excellent
Ad contained: • Realistic description working conditions (may not apply) • Minimum education, experience, and skill levels required • Special criteria (relocation, travel, etc)
3.0 pts
Average
Ad missed at least one of the issues. • Realistic description working conditions (may not apply) • Minimum education, experience, and skill levels required • Special criteria (relocation, travel, etc)
0.0 pts
Poor
Ad did not contain job specifications.
5.0 pts
This criterion is linked to a Learning OutcomeSpelling/grammar
5.0 pts
Excellent
No grammar or spelling errors
3.0 pts
Average
1 grammar or spelling error
0.0 pts
Poor
More than 2 grammar or spelling errors
5.0 pts
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