WORD format only
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text
No matching ratio.
Learning Outcomes:
- Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies (Lo 1.1).
- Explain issues pertaining to marketing environment both internally and externally (Lo 1.2)
Assignment Question
1.Conduct a SWOT analysis for your chosen company based on your research.
2.Examine the 4 P’s of your chosen company based on the information given.
3.Use the porter’s five forces model to critically analyze the competitive structure of the organization.
NB
- You are supposed to choose a publicly listed company from the Stock Market.
- You should use references (company website, financial databases, etc…)
- While referencing, use APA reference style.
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