WORD format only

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text

No matching ratio.

Learning Outcomes:

  • Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies (Lo 1.1).
  • Explain issues pertaining to marketing environment both internally and externally (Lo 1.2)

Assignment Question

1.Conduct a SWOT analysis for your chosen company based on your research.

2.Examine the 4 P’s of your chosen company based on the information given.

3.Use the porter’s five forces model to critically analyze the competitive structure of the organization.

NB

  • You are supposed to choose a publicly listed company from the Stock Market.
  • You should use references (company website, financial databases, etc…)
  • While referencing, use APA reference style.
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