Read Case 5-1 FedEx Corporation (pp. 167-168) in the textbook. Answer all parts of the following requirements (note: these are not the discussion questions listed in the textbook at the end of the case).
- Complete a Porter’s Five Force Analysis on the industry in which FedEx operates. Identify each of the five competitive forces and discuss in terms of the industry and FedEx.
- Complete a full SWOT analysis on FedEx (S/W) and the industry (O/T).
- Identify and analyze FedEx’s competitive advantages.
- Read and analyze the mission of FedEx. How does this mission support the findings from the industry analysis, SWOT analysis, and competitive advantage? How does this mission not support (not address) findings from the industry analysis, SWOT analysis, and competitive advantage?
- Based on the analysis, what type of corporate-level strategies (growth, stability, and/or turnaround and retrenchment) should FedEx pursue?
INSTRUCTIONS:
- Use outside sources to support your analysis for each and every one of the five components. Do NOT use FedEx website as your only supporting source in any of the five components.
- Thoroughly address each of the five components.
- Case analysis should be 4-6 pages, not including title page or references.
- Case analysis should include at least 4 (four) references/resources. The textbook can be one reference and the FedEx website can be one reference. Need at least two additional references.
- Write in paragraph form with minimal use of bullets/numbering.
- Adhere to APA formatting and rules for written assignments:
- Outlined in Syllabus, page 12
- APA and formatting resources available in the APA Information & Resources Module in Canvas
- Make use of the Writing Center to help!
- READ the grading rubric below
TIP – Refer to the Student Handout PPT slide set in the Chapter 5 module and the class lecture to help you with the industry analysis (Porter’s 5 Forces)
Rubric
Assignment #2: Case Study
Assignment #2: Case Study
| Criteria |
Ratings |
Pts |
|
This criterion is linked to a Learning OutcomePorter’s 5 Force Analysis
|
| 35.0 pts
Excellent
The five forces were identified and discussed in terms of FedEx and the industry. Responses and analysis were thorough, well-written, and well developed. Student had an excellent grasp on the industry and competitive environment.
|
30.0 pts
Good Start
The five forces were identified and discussed in terms of FedEx and the industry. Responses and analysis were well-written; however, details or information was missing. Student had a good grasp on the industry and competitive environment.
|
20.0 pts
Needs Work
Some of the five forces were identified and discussed in terms of FedEx and the industry. Responses and analysis were well-written; however, details or information was missing. Student was missing some components of the industry and competitive environment.
|
0.0 pts
Not Acceptable
Student did not conduct a Porter’s Five Force Analysis of the industry.
|
|
35.0 pts
|
|
This criterion is linked to a Learning OutcomeSWOT Analysis
|
| 35.0 pts
Excellent
Student completed a full SWOT analysis. Internal strengths and weaknesses were thoroughly discussed. External opportunities and threats were thoroughly discussed.
|
30.0 pts
Good Start
Student completed a SWOT analysis. Internal strengths and weaknesses were somewhat discussed; although, details and information was missing. External opportunities and threats were somewhat discussed; although, details and information was missing.
|
20.0 pts
Needs Work
Student partially completed a SWOT analysis. Internal strengths and weaknesses were minimally discussed. External opportunities and threats were minimally discussed.
|
0.0 pts
Not Acceptable
Student did not conduct a SWOT Analysis.
|
|
35.0 pts
|
|
This criterion is linked to a Learning OutcomeCompetitive Advantages
|
| 20.0 pts
Excellent
Student identified competitive advantages. Information was well-written, well-developed, and thorough.
|
15.0 pts
Good Start
Student identified competitive advantages. Information was missing, details were needed, and/or more analysis was needed.
|
10.0 pts
Needs Work
Student minimally identified competitive advantages. Much more analysis was needed.
|
0.0 pts
Not Acceptable
Student did not identify any competitive advantages.
|
|
20.0 pts
|
|
This criterion is linked to a Learning OutcomeMission Analysis
|
| 20.0 pts
Excellent
Student analyzed the mission by identifying from the industry and competitive analysis how it was supported and/or not supported.
|
15.0 pts
Good Start
Student analyzed the mission by identifying from the industry and competitive analysis how it was supported and/or not supported. However, details were missing, more analysis was needed.
|
10.0 pts
Needs Work
Student minimally analyzed the mission by identifying from the industry and competitive analysis how it was supported and/or not supported. Many details were missing, much more analysis and understanding was needed.
|
0.0 pts
Not Acceptable
Student did not conduct an analysis of the mission.
|
|
20.0 pts
|
|
This criterion is linked to a Learning OutcomeCorporate-Level Strategies
|
| 20.0 pts
Excellent
Student identified corporate-level strategies and supported analysis with thorough, well-written thoughts.
|
15.0 pts
Good Start
Student identified corporate-level strategies and supported analysis; however, details were missing and more information/analysis was needed.
|
10.0 pts
Needs Work
Student struggled to identify corporate-level strategies and provided minimal support. Much more analysis and details were needed.
|
0.0 pts
Not Acceptable
Student did not identify any type of corporate-level strategy.
|
|
20.0 pts
|
|
This criterion is linked to a Learning OutcomeWriting
|
| 10.0 pts
Excellent
Writing flows smoothly throughout assignment. Almost no spelling and/or grammar mistakes.
|
8.0 pts
Good Start
Writing flows fairly smoothly throughout assignment. Some headings and/or transitions were needed. A few spelling and/or grammar mistakes.
|
6.0 pts
Needs Work
Writing is not smooth throughout assignment. Student needed to include transitions, headings, and/or break up paragraphs. Many spelling and/or grammar mistakes.
|
1.0 pts
Not Acceptable
Writing was very difficult to read and follow. Student didn’t write in paragraph form and/or there were so many grammar and spelling mistakes that it inhibited reading of the assignment.
|
|
10.0 pts
|
|
This criterion is linked to a Learning OutcomeAPA Formatting & References
|
| 10.0 pts
Excellent
APA format as outlined in the Syllabus (p. 12) was followed. References were properly cited with in-text citations and included in the proper format on the reference page. Properly formatted title page was included.
|
8.0 pts
Good Start
APA format as outlined in the Syllabus (p. 12) was followed. For the most part, references were properly cited with in-text citations and included in the proper format on the reference page. Almost properly formatted title page was included.
|
6.0 pts
Needs Work
APA format as outlined in the Syllabus (p. 12) was followed. Many references were not properly cited with in-text citations and/or included in the proper format on the reference page. Title page may or may not be formatted correctly.
|
0.0 pts
Not Acceptable
APA format as outlined in the Syllabus (p. 12) was not followed. References were not included as in-text citations and/or listed on the reference page.
|
|
10.0 pts
|
|
Total Points: 150.0
|
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