TEXT MINING AND SOCIAL MEDIA ANALYSIS

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Read the end-of-chapter application case “BBVA Seamlessly Monitors and Improves its Online Reputation” at the end of Chapter 7 in the textbook, and answer the following questions.

  1. How did BBVA use text mining?
  2. What were BBVA’s challenges, and how did BBVA overcome them with text mining and social media analysis?
  3. In what other areas do you think BBVA could use text mining?

Respond substantively two two other learners. Post forum will not show others’ post until student’s main post is submitted.

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