Unit 5
Discuss the roles of PR within an organization? Select a company and research it paying particular attention to its public relations efforts. Be sure that you read previous student posts to make sure nobody else has already posted about the company you are selecting. Identify and describe some of the proactive PR that has been done for the company to establish and maintain a favorable image. Then identify and describe the company’s crisis management PR. How have their PR specialists tried to put a good face on bad news? Be specific and provide EXAMPLES.
Requirements
Information from at least TWO scholarly research articles found in EBSCO or the online Bethel library on the topic being discussed must be included and cited in your initial post each week.
Do not repeat scholarly sources, ideas, products, or companies’ other students have already discussed in a previous post.
This requires that you READ the posts of others before making your initial post, especially if you are a late poster. Make sure your posts to classmates are robust and have a minimum of 250 words.
Read over the Important INSTRUCTIONS for Completing Discussion Boards below BEFORE making your posts. Be sure to follow the grading rubric when completing your work.
Reading Material Reference:
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Solomon, M., Marshall, G., & Stuart, E. (2012). Brand you: Marketing real people, real choices. (7th ed.). Upper Saddle River, NJ: Pearson. |
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