In week 3, you wrote an essay about incremental improvements to existing products and why these improvements might meet unmet consumer needs and attract a segment. This week, your assignment is to describe the product or service attributes of the product/service featured in your marketing plan. Discuss why these attributes were chosen. Be sure that the attributes can be linked back to unmet needs of the targeted segment(s).
Essay is to be one written page, double spaced, Times New Roman, 12pt font
I am attaching the essay I wrote from last week
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