All students are required to complete the below assignment on an individual basis(50 points). Think ‘big picture’ (cultural, environmental factors, etc.) when answeringthe question. The deadline for submission is November 13th. Should be at least 3 pages, double spaced; more detailed answers are preferred so don’t feel limited by apage count. Choose one of the following failed brand extensions which have been marketed or positioned poorly in the past. Create a new strategy to revitalize the marketing of this product to the same target market or an alternative one. Elements of target marketing, repositioning, product management, promotion, distribution, and price need to be addressedDiet Coke Plus Colgate kitchen entrees (meals) BenGay aspirin Coors Rocky Mountain Spring water Coca Cola lip balm Bic women’s pantyhose Pillsbury Air Freshener

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