Comparison paragraph writing

Write a comparison paragraph as a group and make a short presentation on the same topic. You need to compare Zara and H&M, concentrating on differences between these two businesses. Your first step should be to define three points of comparison that are going to be discussed in your paragraph. Please note that you should do some online research before you start the writing process. Your research will also allow you to come up with three points of comparison. You can use the sample comparison paragraph on p. 122 (Unit 5/Pathways) as a guide.

Point of comparison: 1 Advertising strategies

Point of comparison: 2 Supply Chains

Point of comparison: 3 Return Policy


This fast-fashion retailer’s policy is pretty much what we would expect: merchandise can be returned within 30 days of purchase date for a full refund, as long as tags are still attached and you have the original receipt. After 30 days or without the original sales receipt will be refunded with a gift card. If you ordered online, skip returning by mail, as they charge a $5.95 shipping fee.


Zara’s is a little trickier, especially if you ordered online. When checking out, make sure to create an account rather than continuing as a guest, otherwise, you won’t be able to return by mail. All returns or exchanges must be made within 1 month of the e-mail confirming shipment, or in-store purchase.

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