Read Case Study: Taco Bell Corporation: “Where’s the Beef?” located on page 77 of the textbook.
Assume the role of Taco Bell President Greg Creed and consider the appropriate response to the 2011 “Where’s the beef?” lawsuit.
Prepare a PowerPoint presentation (in the role of Creed) that you will give to your communication team at Taco Bell to outline your vision for the company’s response to the lawsuit.
Assume that the “Thank you for suing us” ad has not yet been released, but that it has been recommended by one of your trusted advisors.
Address the following in your presentation:
- Should the ad run? If so (or if not), how does that fit into your broader strategic goals for the response?
- Create alternative responses, weighing the pros and cons of various strategies. Consider the following:
- The purpose of the company response
- The intended audience
- The context and channel
- The broader goals of how Taco Bell should shape its public image and improve its trust with consumers
Prepare at least 8 slides (excluding the title and references slides) with detailed speaker notes of approximately 75 words per slide. Your speaker notes should reveal the reasoning behind your proposed strategy.
Include a minimum of three scholarly sources
Looking for solution of this Assignment?
WHY CHOOSE US?
We deliver quality original papers
|Our experts write quality original papers using academic databases.|
|We offer our clients multiple free revisions just to ensure you get what you want.|
|All our prices are discounted which makes it affordable to you. Use code FIRST15 to get your discount|
|We deliver papers that are written from scratch to deliver 100% originality. Our papers are free from plagiarism and NO similarity|
|We will deliver your paper on time even on short notice or short deadline, overnight essay or even an urgent essay|