Check out Luckin’s business model (China) and imagine opening coffee shops like this business model in Manhattan.

The name of the new coffee shop is “Smart Coffee”, please read the uploaded class file then finish following questions.

1.List out your Beachhead Market + End-User Profile.

2.Build a well designed Excel spreadsheet model to document your startup’s TAM, SAM, and SOM.

3.Copy and Paste Special this well-designed data table as a PDF into a Word document.

4.Write an analysis in Word to discuss your TAM, SAM and SOM conclusions. Document sources of data points within spreadsheet as footnotes in your Word document.

5.List your 15+ sources at the end titled “Bibliography” in MLA format.

you dont need to write 2 pages.

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