Consumer Behavior

Assignment Week 3a

Brand Lifestyles, Demographics and Psychographics

The following link is a list of the World’s Most Valuable Brands, http://www.forbes.com/powerful-brands/list/3/#tab:rank

Select ONE of the brands from the list. I challenge you to select a brand you may not have a direct relationship with. Research the brand by reviewing the brand website. Construct a 2-3 page paper outlining the brand you chose along with the lifestyles, demographics, psychographics for the consumers who purchase this brand. Provide an analysis of this information and discuss how the company can use this information to not only better understand the consumer but how it can impact their marketing efforts.

Assignment Requirements:

Write between 500-750 words using Microsoft Word

Be sure when constructing your paper you incorporate concepts from the chapter and/or lecture to show your understanding of the topic.

Use font size 12, 1” margins and double spaced.

Include cover page & reference page

At least 80% of your paper must be original content/writing

No more than 20% of your content/information may come from references.

Use at least three references from outside the course material, one reference must be from EBSCOhost. Textbook, lectures and other materials in the course may be used but are not counted toward the three reference requirement.

Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as scholarly journals found in EBSCOhost, CNN, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

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