****MUST BE ORIGINAL WORK***
Research Bank of America on its own Website (https://www.bankofamerica.com), the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Write an eight to ten (8-10) page paper in which you:
- Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.
- Analyze the five (5) forces of competition to determine how they impact the company.
- Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
- Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
- Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
- Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
- Select two (2) corporate governance mechanisms used by this corporation and evaluate how effective they are at controlling managerial actions.
- Evaluate the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement.
- Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
- Use at least five (5) quality references. Note: Wikipedia and other Websites do not quality as academic resources
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