Imagine you are a strategic leader who has to develop a mission, vision, and values statement of a NEW (imaginary) company. You will have to decide on a product or service that this new company would like to offer and clearly state it in your essay.

  1. You have to decide on a product/service you would like to provide. State it at the beginning of your essay.
  2. Go through the Appreciative Inquiry process and write up mission, vision, and values statement for this new company.

The paper should be between 2-3 pages, organized and referenced in accordance with APA format.


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