The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market.

  • Provide an Overview/Executive Summary of the marketing strategy.
  • Describe the good or service and desired brand image.
  • Describe the target market, including buyer motivations, demographics, and psychographics.
  • Describe the overall marketing strategy, including positioning strategy versus competitors.a. Describe a promotions and advertising campaign that includes a description of one advertisement.
    b. Recommend and describe a Public Relations campaign.
    c. Describe the use of an Internet marketing campaign, including web site and use of email.
    d. Describe a direct marketing campaign, including Customer Relationship Management.
  • 6 pages double spaced in length APA stlye with title page
  • at least 4 scholarly references
Looking for solution of this Assignment?

WHY CHOOSE US?

We deliver quality original papers

Our experts write quality original papers using academic databases.  

Free revisions

We offer our clients multiple free revisions just to ensure you get what you want.

Discounted prices

All our prices are discounted which makes it affordable to you. Use code FIRST15 to get your discount

100% originality

We deliver papers that are written from scratch to deliver 100% originality. Our papers are free from plagiarism and NO similarity

On-time delivery

We will deliver your paper on time even on short notice or  short deadline, overnight essay or even an urgent essay