Question 1 of 20 5.0 Points A way to ensure that a company’s site is on the first page users see when looking for a specific term is using __________ advertising. A. stealth B. viral C. buzz D. search Reset Selection Question 2 of 20 5.0 Points Which of the following is likely to have the suffix “.edu” after the domain name in its URL? A. Yahoo! B. UNICEF C. The Federal Reserve D. Harvard Business School Question 3 of 20 5.0 Points Which of the following computer networks is used for providing wireless communication between devices, using technologies such as Bluetooth? A. Personal area network B. Storage area network C. Campus area network D. Metropolitan area network Question 4 of 20 5.0 Points Which of the following types of e-auction fraud is associated with the seller’s failure to ship an item after the payment has been received? A. Bid luring B. Bid shielding C. Non-shipment D. Shipping fraud Question 5 of 20 5.0 Points The protocol used by the Internet is called the: A. Transmission Control Protocol (TCP). B. Dynamic Host Configuration Protocol (DHCP). C. Address Resolution Protocol (ARP). D. Trivial File Transfer Protocol (TFTP). Question 6 of 20 5.0 Points With respect to consumer-to-business e-commerce, __________ is used in order to have small, well-defined tasks performed by a scalable ad hoc workforce of everyday people. A. nearshoring B. insourcing C. offshoring D. crowdsourcing Question 7 of 20 5.0 Points With respect to typical revenue models for electronic commerce businesses, PayPal.com, eBay.com, and Groupon.com are using a(n) __________ revenue model. A. transaction fees B. licensing C. affiliate marketing D. traditional sales Reset Selection Question 8 of 20 5.0 Points With respect to typical revenue models for electronic commerce businesses, Symantec and Norton are using a(n) __________ revenue model. A. subscription B. licensing C. affiliate marketing D. brokerage Question 9 of 20 5.0 Points Within the context of different types of e-auction fraud, bid shielding is sometimes called: A. bid skimming. B. bid luring. C. reverse bidding. D. shill bidding. Question 10 of 20 5.0 Points EZBiz, the brainchild of three college friends, is a startup venture which plans to produce and market sports gear. They are currently trying to decide between a bricks-and-clicks strategy and a click-only strategy. Which of the following, if true, would most undermine the decision to adopt a click-only strategy? A. The company has limited access to funds and is looking to keep its costs low. B. The public is wary of sharing confidential information after a recent spate of credit card scandals. C. A competitor is facing severe backlash after inadvertently releasing sensitive data into the public domain. D. Several companies who have switched from brick-and-mortar strategy to a click-only are experiencing severe channel conflicts Question 11 of 20 5.0 Points With respect to computer networks, a typical __________ area network has a bandwidth of 10 Mbps to 1 Gbps. A. personal B. metropolitan C. local D. campus Question 12 of 20 5.0 Points Which of the following statements is true about the platform as a service model? A. The customer is provided with the basic capabilities of processing, storage, and networking. B. The customer has no knowledge or control over the underlying infrastructure and has only limited ability to control or configure application-specific settings. C. The customer can run his or her own applications that are typically designed using tools provided by the service provider. D. Only the basic capabilities of processing, storage, and networking are provided. Reset Selection Question 13 of 20 5.0 Points Doug is a frequent visitor of online auction sites. He uses two different accounts to place a low followed by a very high bid on the desired item. This leads other bidders to drop out of the auction. He then retracts the high bid and wins the item at the low bid. This form of e-auction fraud is known…
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