- Review the Aravind case study in the Learning Resources. https://services.hbsp.harvard.edu/api/courses/6376…
- With the 5 I’s of marketing in mind, reflect on the health care service provided by the organization and its personnel.
Learning Resources tools:
https://class.content.laureate.net/94f15f3be371111…
The Assignment
In a 4- to 5-page paper, address the following:
- Using the 5 I’s of marketing, analyze the health care service provided by the organization in the scenario.
- Inconsistency: Is there consistency in the quality of care?
- Inseparability: When providing the service, do providers demonstrate biases toward or against patients and their families (i.e., racial biases, age biases, gender biases, etc.)?
- Intangibility: What are the intangible characteristics of providers (i.e., demeanor, posture, etc.)? How do providers behave toward patients?
- Interaction with consumers: Is the organization patient-centered or physician-centered?
- Inventory: How much time is spent on providing the service and how much time is spent on non-service-related activities?
- Recommend strategies to market this service to health care consumers. Include how these strategies might improve operations.
Grading Rubric
| EXCELLENT – above expectations | GOOD – met expectations | FAIR – below expectations | POOR – significantly below expectations or missing | |
|---|---|---|---|---|
| Analysis of health care services using the 5 I-s of marketing |
36 (36%) – 40 (40%) The analysis of health care services using the 5 I-s of marketing shows depth, breadth, triangulation, and clarity in critical thinking. |
32 (32%) – 35 (35%) The analysis using the 5 I-s of marketing fully addresses the services of the health care organization. |
28 (28%) – 31 (31%) The analysis of health care services using the 5 I-s of marketing lacks depth, breadth, triangulation, and clarity in critical thinking. |
0 (0%) – 27 (27%) The analysis using the 5 I-s of marketing does not address (zero points) or poorly addresses the services of the health care organization. |
| Recommendations of strategies to market services |
36 (36%) – 40 (40%) The recommendations show depth, breadth, triangulation, and clarity in critical thinking. |
32 (32%) – 35 (35%) The recommendations fully address how to market the health care services. |
28 (28%) – 31 (31%) The recommendations lack depth, breadth, triangulation, and clarity in critical thinking. |
0 (0%) – 27 (27%) The recommendations do not address (zero points) or poorly addresses how to market the health care services. |
| Writing |
18 (18%) – 20 (20%) The analysis is well organized, uses professional tone, contains original writing and proper paraphrasing, contains very few or no writing and/or spelling errors, and is fully consistent with graduate-level writing style. |
16 (16%) – 17 (17%) The analysis is mostly consistent with graduate-level writing style and may have some spelling and writing errors. |
14 (14%) – 15 (15%) The analysis is somewhat consistent with graduate-level writing style and may have some spelling and writing errors. |
0 (0%) – 13 (13%) The analysis is well below graduate-level writing style expectations for organization, professional tone and writing, or shows heavy reliance on quoting. |
| Total Points: 100 |
|---|
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